The AI editor for published content

Scratch was built for lean content marketers. Load your content. Work with AI to make edits. See what changes. Accept and publish what you like.

Try Scratch nowSee Scratch work

Scratch editor UI screenshot — Scratch brings your stuff together in one place so you can use AI to manage and edit your entire content library.

How to manage your content library with Scratch

Scratch brings your content and resources together. You tell AI what to fix and what to improve across your library, review its suggestions, and approve what goes live.

Load your entire library (and context)

AI needs to see all your content to spot inconsistencies and make suggestions that actually make sense. Scratch loads everything into a single workbench both you and the AI agent can see.

Load blog posts from your website
Load video titles and descriptions from YouTube
Upload content as .md or .csv
Add style guides, prompt patterns, and research
Collect context from URLs (sitemaps, docs, LLMs.txt files, and other external sources)

Here's how to load content into Scratch

Scratch connects to your content platforms — Scratch connects directly to popular content platforms

Work with AI to find, fix, and improve your content

AI is ridiculously good at checking 50 blog posts and finding every place you mentioned an outdated feature, adding internal links, generating FAQs, writing summaries, and ensuring terminology stays consistent across everything. You're better at knowing if what it writes sounds right for your audience. Scratch lets you work together.

Filter with the power of SQL (that AI writes for you)
Search and replace for fast, precise edits
Library view makes it easy to see and edit all of your files at once
Record view gives you the focused space needed for working on long-form content

5-minute tutorial: editing content with Scratch

See the precise changes AI suggests

With Scratch, AI can spot patterns and execute changes across your entire library. See every edit as a suggestion for review. You accept what sounds right, reject what's off, and publish what you like.

Scratch shows you exactly what changes visually so you can quickly reject/approve
Inline diff viewing shows exactly what ~~edits~~ changes were made right in the document
Side by side view shows you the before and after so you can pick the version you prefer (great for substantial rewrites)

Watch 5-minutes of editing with Scratch

Publish your accepted changes

Once you've accepted the changes you like, push them back to wherever they live. WordPress, YouTube, Notion. Everything updates at its source. Or just export to CSV.

Your workflow stays consistent even when managing content on different platforms.

Preview exactly what is going to change before clicking publish
Publish blog posts back to WordPress or Webflow
Publish video titles and descriptions back to YouTube Studio
Download as .md or .csv for full flexibility

Here's how to publish directly from Scratch

Jobs better done with Scratch

Here are content housekeeping tasks you can try with Scratch today (don't worry, the AI agent makes them fast and easy and you can always just delete the edits).

What You Can Do	Category	Without Scratch	With Scratch
📋 Enforce style guide rules across documents	Style & Brand	Hours of manual checking	Instant flagging
📹 Turn video transcripts into blog posts	Content Repurposing	3-4 hours rewriting	Done in minutes
📱 Summarize articles into social media posts	Content Repurposing	Rewrite for each platform	Auto-generated versions
✏️ Simplify complex sentences for readability	Enhancement & Polish	Line-edit manually	AI-powered in seconds
🔍 Add schema markup for search engines	SEO & Optimization	Learn specs, code by hand	Auto-generated JSON
🔄 Find and update deprecated content mentions	Auditing & Housekeeping	Hunt through archives	AI finds all mentions
🔗 Add internal links to connect related articles	SEO & Optimization	Manually map connections	AI suggests smartly
🎯 Update calls-to-action across your blog	Auditing & Housekeeping	Edit 50+ posts manually	One-pass update
❓ Generate FAQ sections from your content	Enhancement & Polish	Interview users, write Q&As	AI extracts instantly
🗣️ Convert passive voice to active voice	Enhancement & Polish	Line-edit and verify	Automated rewrite
📝 Generate meta descriptions for pages	SEO & Optimization	Write 100+ descriptions	Auto-generated for all
✅ Check for consistent brand naming	Style & Brand	Manual audit across docs	Flags all inconsistencies
💬 Extract key quotes for social media	Content Repurposing	Read & manually cherry-pick	AI identifies top quotes
🖼️ Generate alt text for missing images	SEO & Optimization	Manually describe each image	AI-generated in bulk
🔗 Find and fix broken links	Auditing & Housekeeping	Test 100s of links manually	Detects & fixes all
🏷️ Update outdated product information	Auditing & Housekeeping	Search & replace manually	Finds all instances
💡 Generate compelling headlines	Enhancement & Polish	Brainstorm endlessly	AI suggests 5-10 options
🪝 Suggest opening hooks for articles	Enhancement & Polish	Stare at blank page	AI-powered ideas in seconds
📚 Add real-world examples to content	Enhancement & Polish	Research & write manually	AI generates relevant examples
🎮 Develop quiz questions for engagement	Enhancement & Polish	Create manually per article	AI-generated from content
🎨 Standardize formatting across docs	Auditing & Housekeeping	Fix spacing & caps manually	Bulk standardization
🏷️ Tag hundreds of articles	Data & Taxonomy	Manual tagging, inconsistent	Auto-tagged consistently
📂 Categorize content by type	Data & Taxonomy	Sort manually into buckets	AI assigns categories
🔎 Extract companies & tools mentioned	Data & Taxonomy	Read & manually list	AI extracts all mentions
📌 Generate Key Takeaways summaries	Enhancement & Polish	Condense manually	AI extracts bullet points

Pricing

Pick the plan that best matches your content management needs.

Free

$0/mo

Occasional use for hobbyists and small business owners.

5 models
10 publishing actions
Enough tokens for occasional use

Get started

Pro

$20/mo

Frequent use for founders and in-house growth and content marketers.

Any model
Unlimited publishing
Enough tokens for most use cases
Bring your own OpenRouter API key
Single account per external service

Coming soon!

Max

$100/mo

Everything you need to manage content for you and your clients.

Any model
Unlimited publishing
Enough tokens for heavier use cases
Bring your own OpenRouter API key
Multiple accounts per external service

Coming soon!

How we keep your content safe (we're paranoid, too)

Letting any tool touch your published content is serious. We get it. Here's how we handle it.

Scratch works on a copy. We pull your content into a temporary sandbox. Your live site is never touched until you say so.
AI only suggests. The AI's job is to do the grunt work. Your job is to make the final call. You have 100% control.
You see (and approve) changed characters. Every edit is shown as a clear ~~old~~ → new diff. No surprises.
We don't store your stuff. Once you push your approved changes, the workbench can be deleted. Your content stays yours.
We're SOC2 compliant. You're working with a serious tool from a trusted company. (Even if our logo is a baby chick).

Why we built Scratch

We don't trust AI

It makes mistakes. It makes stuff up. It adds "—" to everything. Sometimes it gets into weird loops. Models update and quality drops. It's getting better, but we don't want 90% accurate content. We want verifiably correct content. But most of the AI tools out there assume that you want AI to generate stuff unsupersived and just...publish it. Which is crazy.

But we use AI

When you want to tag, summarize, or reformat content, AI is faster and better than most humans. For a fun example, copy/paste this webpage into an AI chat and ask it to reformat the headings to title case then try doing it yourself manually. It will probably be finished before you finish the H1. But did it change anything else? (If you want a great example for testing out Scratch, try this!)

We like the diffing code editors provide

When you use AI to edit code (or content in a code editor) you can see diffs of the changes the AI is making. So you always know what the AI changed. And you can review changes quickly. Why don't AI agents offer that same functionality?

But we want content library stuff

We switch between CSVs, Markdown, JSON, APIs, a Python script here and there, and back to CSVs. Sometimes we're looking at the metadata for 138 blog posts, other times we're making the titles on 36 YouTube videos consistent. These are normal content things. There are hundreds more like them. What if we could switch between looking at the whole list and working on a single record? And what if the AI agent knew that?

And we need to work with existing content

Docs and text editors are great for the first draft of a fresh piece of content or an in-depth rewrite. When you have dozens, hundreds, or a lot of content and you want to keep it high quality, things get a bit...tedious. We didn't want AI added to our text editor for generating content. We wanted an AI editor to help us with housekeeping, polish, and optimization of existing content. And that means connecting to and working with publishing platforms and tools.

Try Scratch now

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