Pull
All your content becomes local files. One file per record, organized by collection. Every field intact — rich text, images, references, drafts.
Bulk edit your content with AI.
Pull content from Shopify, Webflow, WordPress, Airtable, and more. Edit with any tool. See exactly what changed. Push updates back across platforms.
Early access. We're onboarding teams one at a time.
Pull from
Shopify
Webflow
WordPress
Airtable
Notion
HubSpot
Supabase
YouTube
Google Sheets
Edit with
Claude
ChatGPT
Cursor
Windsurf
Codex
Antigravity
VS Code
Python- Sheets
Excel
Terminal
How Scratch works
Pull, edit, verify, push.
Edit
Use whatever tool you already have. Claude, Excel, Python, Cursor — anything that reads files. Scratch tracks every change regardless of how you made it.
Verify
See exactly what changed before anything publishes. A full diff — every record, every field, across every platform. Nothing writes until you approve it.
Push
Scratch writes changes back in the right order. Images reattach, linked records resolve, dependencies publish first. Only changed fields update.
AI tools that work with Scratch
Scratch turns your content into local files. Any tool that reads files can work with it.
Claude
Point it at your product folder. "Rewrite every description under 120 words, conversational tone, start with the material."
Cursor
Open the workspace in Cursor. Edit content files with AI inline — see changes in context, accept or reject per field.
Excel / Sheets
Export to CSV. Reprice 400 products with a formula. Filter by tag, sort by inventory, bulk-update a column. Re-import.
Python
Write a script to retag every record, generate slugs from titles, or validate fields against a schema. Standard file I/O.
Terminal
grep, sed, jq — find every mention of a discontinued product across your entire content footprint in one command.
ChatGPT
Upload a CSV export. "Translate every title and description to Spanish. Keep SKUs and prices unchanged." Download the result.
Any tool that reads and writes files works with Scratch. No plugins, no integrations, no vendor lock-in.
Why Scratch exists now
AI can do the work. It couldn't publish the work. The editing was never the hard part. Safe cross-platform publishing was.
Every platform is bolting AI into their human UI — a generate button, a sidebar. The human is still the operator. That's 2x. Scratch flips the roles. Agents operate. Humans oversee. That's where the 100x comes from.
Five years ago, scaling content meant hiring twenty people. Five years from now, it means one person with taste, standards, and systems awareness managing twenty agents.
Frequently asked questions
What is Scratch?
Scratch is a composable publishing platform. It pulls content from platforms like Shopify, Airtable, Webflow, WordPress, and Notion as local files. You edit those files with any tool — AI, spreadsheets, scripts — and Scratch pushes changes back through each platform's API. Only changed fields update. Images re-upload. References resolve. Nothing publishes without your review.
How does Scratch work with AI tools like Claude and ChatGPT?
Scratch pulls your content as files on your machine. Any AI tool that reads files can edit them — Claude, ChatGPT, Cursor, Windsurf, Python scripts. Scratch has no AI built in. It handles the API connections, the diffing, and the safe publish-back. You bring whatever model you want.
What platforms does Scratch integrate with?
Shopify, Airtable, Webflow, WordPress, Notion, HubSpot, Salesforce, YouTube, Google Sheets, and Supabase. Each integration reads the platform's full schema — every field, every relationship, every file attachment.
Is Scratch a Zapier alternative?
Not exactly. Zapier is trigger-based automation — one record at a time, no content awareness. Scratch is content-aware publishing — it sees your entire catalog, diffs changes, resolves dependencies, and shows you everything before it publishes.
Do I need to write code to use Scratch?
No. Scratch has a web app and a CLI. Connect platforms via OAuth, pull and push on demand or on a schedule. If you want to script — Python, terminal, anything — your content is local files, so standard file I/O works. But code is optional.
How does Scratch keep my data safe?
Scratch connects to every platform through OAuth with scoped permissions. Your content pulls to your local machine — Scratch doesn't store it. All API communication is over TLS. Nothing writes back until you review the diff and approve. Only changed fields update, so there's no risk of accidentally blanking data you didn't touch.
See it with your data.
We'll connect your platforms on a call and show you your content as files. Bring your messiest multi-table setup.